Sapovalova Coaching is lead by the Mexican Tamara Medina who lives in London for 17 years; Tamara know both cultures well and the winner of the LatAm Edge Award 2017 will have her support to better understand how to expand their business in a constant and steady fashion: "There are 3 important tips to remember when expanding to another country: the purposes and values of your company need to be very clear; build a strong network before moving ; integrate with locals, learn their culture and understand the mindset of you customers is very important too. My challenge within LatAm Edge Award will be to prepare the winner to come to the United Kingdom mediating the characteristics, the risks and the advantages of the market. This preparation is a decisive step for the success of the development at the region”
