The company competed with 119 scale-ups from Latin America
London, 13th of June 2019. This morning, at one of London Science Museum’s most modern event spaces, Brazilian scale-up PlataformaVerde won the 2019 Latam Edge Award, after being evaluated against three other finalists from Brazil and one from Chile.
After going through two selection processes and being evaluated by experts in innovation from Latin America and the United Kingdom, PlataformaVerde was awarded the prize of one year in complementary services from companies such as Deloitte, GrupoCASAUK and Brazil (PR), Eydos Digital (Marketing Digital), Sapovalova Coaching and Fieldfisher (law). The company will also receive support in opening a business and banking account via SGS Partners and an office space at WeWork Labs with two positions completely free of charge. Without the award, the total cost of these services for PlataformaVerde would amount to approximately £125.000.
“With this award we will dare to be global”, said Chicko Souza, CEO of PlataformaVerde, already thinking about the many new developments he will be working on in the United Kingdom in order to grow his company. “We competed against incredible ideas, and I didn’t think we were going to win,” he concluded, adding that he really benefited from the coaching process ahead of the award, which allowed him to fine-tune his three-minute long presentation.
Pedro Pereira from ePHealth, Luiz Piovesan, from Sensedia, Chicko Sousa from PlataformaVerde, Carlos Tristan from Squid and Tamara Medina from Sapovalova Coaching.
PlataformaVerde™ is a tool for industries, trades, conveyors, service units, managers and solid waste final destinations that assists control and inspection between private entities and governments, with the aim of track and inhibit: irregular landfills, junk discards, carriers, vehicles, unlicensed destinations, among others.
PlataformaVerde™ is the world's first online environmental management network. "Through our solution, the company can manage its environmental CRM in a consolidated way, on time and online, with all its network of relationships that acts in the management, control, transportation and destination of its solid waste." finalizes Souza.
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About this year's edition of Latam Edge Award
This year, 119 scale-ups from 19 large cities in 11 Latin American countries have signed up to take part in the award. Brazil still has the largest number of participating cities, followed by Chile, Mexico, Colombia and Argentina. There was a considerable increase in the number of participating cities and a significant increase in companies that registered in the areas of education, health technology and agricultural technology.
"An initiative like this is vital to foster new innovative businesses in Brazil, as well as being an excellent opportunity for these companies to network with large corporations and get in touch with transforming the environment of cities that are advanced, like London,” said Gustavo Rotta, Co-leader of Innovation at Deloitte in Brazil. “To actively support this process is enriching and aligns with our values. The combined efforts of entrepreneurs and large corporations make an impact on our present and will also transform the future."
Fábio Gandour, IBM's former head scientist and one of the judges of the award, agrees. "Events like the Latam Edge Award are important to stimulate the production of innovative ideas,” he said. “Another effect that is as important are the steps that go beyond a good idea, such as implementation, technical viability and commercial expectations, which are questioned and demanded by the award. Without this, innovation cannot happen!"
Gustavo Sanchez Reulet, co-founder of Latin American Tech Day, commented: "The event has grown even more this year, as we will have two debate panels on the impact that Brexit will have on innovation companies in the UK, as well as from abroad. Additionally, we will have the LatAm Edge Award and business meetings for Latin American companies. The fact that we are in the London Science Museum and counting on spaces for the companies to exhibit their innovative work from various Latin American countries parallel to the event is another new aspect that will mark the presence of Latin Americans at London Tech Week, the biggest technology event in Europe and the UK."
