There's no doubt that London is one of the capitals of the world. Its diversity and its well structured ecosystems for innovation make the town a dream space for entrepreneurs from all over the world. However, to be successfully established it's necessary to take into consideration the enormous cultural diferences existing between Latin-American countries and the British. These differences could in many cases be the cause of failure and/or success of a company in the City. This is why the LatAm Edge Award was developed to facilitate the innovative latin-american company coming into the capital with all the necessary service supports such as attorneys, accountancy, consultancy about the cultural differences and the opening to new businesses. In the next posts we'll talk about TOC's experience in this journey.